(Urban space) The most expensive piece of land in Seoul

Myeongdong in downtown Seoul has for a long time been leading Seoul (and the whole South Korea) in land prices. The precent record is held by a lot in Chungmuro 1-ga where Starbucks is situated: 38 million W/sq.m (25000€/sqm), or 125 million won/pyeong. (Chosun Ilbo) Myeong-dong just won't give up its position with the piece of most valuable land. Below the most expensive spot in Korea in turquoise color right on top of the Myeong-dong subway station, in a map downloaded from the Seoul new address system site. (Click for a bigger picture in a new window.) Myeong-dong in 1930s, back then called 本町 (not sure what the Japanese pronunciation is); colloquially called Namch'on (南村) as part of the Japanese settlements south of Ch'ônggyech'ôn (Cheonggyecheon), in contrast to Pukch'on (北村) around Chong-no (Jong-no) where Koreans lived. Picture taken from Seoul in Photographs 1 and Seoul in Photographs 2. Fine collection of historical photographs of Seoul. Update. The pronunciation of 本町 was Hon-machi, says a Seoul government site on Seoul history. The problem is that even in Korean-language scholarly depictions of colonial Korea, it's often given in Korean pronunciation of those characters, ponjông / bonjeong. Categories at del.icio.us/hunjang: Seoul ∙ urbanspace ∙ contemp.history