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Saturday, July 10, 2004

(Small businesses) Toast and hairdressing franchises

Chosun Ilbo writes in its "People" section of a toast franchise owner Kim Sôk-pong, who started from a single snack cart and has now a chain franchise with 15 shops. He has published a book of himself called "Sôk-pong toast, the story of the yearly salary of 100 million won". [That's 67 000 €.] He still works from 6.30 to 11 every morning, and uses the rest of the day for community work in orphanages, old people's homes etc.

Note the text kôn'gang ("health") in the wall behind Mr Kim in the picture; perhaps "well-being" is not really a piece of his marketing yet, but if busy suit guys are his main customers, as I assume, he better give an impression of healthy sandwiches. (His own toast cart is in Mugyo-dong in the front of Kolon Building in downtown Seoul.)


The other franchise owner is Ch'oe (Choi) Pok-sik, who opened her first hairdressing shop in 2000, and now has four franchise shops in her chain Môri mot hanûn chip (Shop that doesn't know how to do hair). (Hankyoreh21, registration obviously not needed.) The article tells that the business operating principles are exceptional; in my view not having hair-washer assistants is nothing special, as so many hairdressers work alone, but such a wide variety of pricing shouldn't be that common. From the most simple men's (no, "men students'") haircut for 3000 won to 100 000 W perms. The hair needs to be cut the bigger the price. Getting hair washed costs extra as well as drying. Now that's Westernization! That sounds like taking money for another filling of side dish at a meal.

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