"Ordinary people" taking part in the investment boom

People are lining to take a look at the "model house" of a chusang pokhap apartment in Jung-dong, Bucheon in a picture provided by Joongang Ilbo. I haven't yet managed to decode back into Latin characters the name of the construction project '위브 더 스테이트' (the last two words must be the state). The real estate representatives explained that this is not a question of "application overheating" (청약 과열), because most of the people interested to invest are "ordinary people" (sômin). That is a very interesting way to try to avoid criticism on an issue which has received a lot of heat lately. Calling the investors "ordinary people" it can no more be immoral real estate speculation, since "ordinary people" (sômin) are not able to take part in such activity! (One of the most usual contexts of the use of the term are the housing conditions; those not able to acquire adequate housing or struggling their utmost for it are "ordinary people", not those who invest in real estate.) Categories at del.icio.us/hunjang: seomin ∙ housing ∙ Koreaneconomy