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Sunday, February 22, 2004

(Small businesses) Pork cutlet shops and else

The problem with articles such as this in Chosun Ilbo is that they are not articles but rather like infomercials. Like in this case, the article itself written usually by a newspaper reporter is accompanied with a text introducing someone like a franchise owner. But I won't deny that stories like this would be of help to someone.

The article/infomercial tells that as the economic slump is continuing, shops combining two or more items (chômp'o pokhaphwa) are getting wind under their wings (which shouldn't be a surprise to anyone). These are the examples:

1) Pork cutlet (tonkkasû)+udong+ ch'opap ("vinegar rice") – all Japanese-originating dishes. Tonkkasû became famous as a very profitable dish when Kwon No-gap, the old time confidant of Kim Dae-jung, told that he had financed the Democratic Party (Minjudang) from the profits of his wife's pork cutlet place.

2) Espresso and "herb" (hôbû) shop; got to admit my ignorance about the latter one; most likely some drink.

This is supposed to do good where there are lots of younger people like university and office areas.

3) "Shabushabu" and samgyôpsal place; here's another I need to check out – seems that shabushabu is kind of a beef dish, or a way to prepare thinly sliced beef. (Shabushabu with k'alkuksu in the linked picture)

4) Children's book and video lending;

And the examples of succesful businesses of the above items: Pork cutlet, udong, and vinegar rice shop and a children's book and videa lending shop.

The woman who opened the pork cutlet and all restaurant did so because felt her husband's job was unsecure. "The money I earn is a lot more than my husband's monthly salary, so he comes directly from work to the shop to help me." She is lucky to have such a ch'akhan husband - or the husband is lucky to have such a good-earning wife. Expenses and income given in the text: 43 sq.m shop, opening expenses 90 million W (60 000 €); after 5 months, average daily sales 7-800 000 won. Net profit last month 7 million W (4700 €).

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