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Monday, September 27, 2004

maik'a

In the light of the Korean development it has been fitting that the idea of just about everyone becoming an owner of a car has been conceptualized with the English "my car", maik'a. Haven't encountered that for a long time, so I thought it's not that valid word anymore, but there it was on the main page of a Korean daily in a campaign with a carmaker (foreign owner, "Korean" car), in which two vehicles are given out to those two who are judged to present their need for an own car (maik'a) the best: "we make true your dream of an own car".

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